Economics in Action

Fat Boy
by mandj98
on Flickr

What would you do with a database of the weights, measurements and life histories of fourteen thousand people? Economic historian Marco Sunder used them to relate life expectancy to Body Mass Index. He reached the surprising conclusion that slightly “overweight” people lived longer.

Nobody’s implying that healthy eating and regular exercise are bad for you. All the advice is that these are worth doing for good reasons but what Sunder found, and was borne out by subsequent medical research, was that people dieting excessively to bring their bodies into the “normal” range were decreasing their life expectancies.

This is one of many intriguing, succinct and occasionally odd economic ideas in “Economics 2.0: What the best minds in Economics can teach you about business and life,” a book released this year by economics journalists Norbert Häring and Olef Storbeck. Other topics they explore include The Economics of Beauty, Why Economists love Sports, How Bad Will the Financial Crisis Get and why Europeans were a great deal shorter in the 17th Century.

We have now converted all eleven of our student films to MP4 format for use with iPods and other personal video players. The films have also been remastered to improve colours and contrast, making them even more suited for the small screen.

Made by groups of economics students from a variety of different universities, the films show different perspectives – sometimes serious, sometimes hilarious – on the usefulness of economic concepts.